Chevrolet Launches Special Discount Campaign for Medical and Delivery Workers

Chevrolet The New Trax Redline (Photo by Korea GM)

[Asia Economy Reporter Kim Ji-hee] Korea GM Chevrolet announced on the 1st that it will conduct the 'Our Heroes, Chevrolet Supports You!' campaign throughout May.

As part of this campaign, special support of 200,000 to 300,000 KRW per vehicle model will be provided to workers in the medical and delivery industries, as well as public officials. In celebration of Family Month and Teachers' Day in May, the same benefits will be offered to families with multiple children, multicultural families, newlyweds, teachers, and school staff.

Additionally, the ‘Tax free event’ that supports additional tax burdens beyond the individual consumption tax will be extended from April through May. When applying the combo installment program, Spark buyers will receive 1,000,000 KRW equivalent to 10 years of automobile tax, and buyers of Malibu, Trax, and Equinox will receive support for 7% acquisition tax.

Furthermore, customers purchasing Spark, Malibu, Trax, or Equinox will be offered a 36-month full interest-free installment program or the ‘Happiness of Ten Thousand Won’ installment program, which allows vehicle purchase with a monthly payment of 10,000 KRW for the first year. The Happiness of Ten Thousand Won installment program is a customized plan for customers who feel burdened by initial purchase costs, requiring monthly payments of 10,000 KRW for the first year, followed by a 4.5% interest rate applied over the next three years.

Support for customers owning old vehicles and special promotions for business owners will also be extended through May. Additional benefits of up to 700,000 KRW will be provided depending on the ownership period of the existing vehicle (5 years, 7 years, 10 years). Customers purchasing Damas and Labo will receive benefits of up to 700,000 KRW.

Baek Beom-su, Executive Director of Domestic Sales at Korea GM, said, “Despite difficult times, we prepared this campaign to support those striving to overcome them,” adding, “Along with the reduction of individual consumption tax, acquisition tax support, and various installment programs, we hope Chevrolet can be a small but significant support to our customers.”

This content was produced with the assistance of AI translation services.