'Home Cafe' Appliances Rapidly Growing, Rivaling Expert Touch

Miele Freestanding Coffee Machine CM 5500

[Asia Economy Reporter Changhwan Lee] As social distancing and ‘staying at home’ have prolonged, the number of people enjoying ‘home cafes’ has increased. Interest in equipping homes with professional-grade equipment and supplies comparable to cafes without actually going out has grown. The ‘Dalgona Coffee’ craze that heated up social networking services (SNS) has surpassed 150,000 Instagram hashtags, and posts related to the ‘home cafe’ culture have exceeded 2 million.

According to Miele Korea on the 1st, data from Naver Data Lab shows that from January 23 to April 22, over three months, the search volume for the keyword ‘home cafe (4→11)’ increased approximately 2.7 times on PC and mobile.

Search volumes for related home appliances also showed remarkable growth. Coffee-related searches such as ‘coffee machine (→39→67)’ and ‘coffee grinder (13→23)’ nearly doubled, while ‘waffle maker (8→52)’ recorded a steep increase close to sevenfold.

The premium home appliance brand Miele’s coffee machine CM 5500 is easy to use and preserves the original flavor of coffee, making it an ideal home cafe appliance for household use.

The CM 5500 stood out by receiving a ‘Good’ rating in the comprehensive coffee machine test conducted by Germany’s most influential consumer organization, Stiftung Warentest, in December last year.

Miele CM 5500 proved its technology to extract high-quality espresso through the test. Miele coffee machines apply the ‘Aromatic System,’ which maximizes the contact area between coffee grounds and water during grinding and extraction, allowing you to enjoy a delicious cup of coffee rich in flavor and crema. Additionally, the grind size, water amount, and extraction temperature can be adjusted to brew coffee tailored to the user’s preference.

The milk foam made with the ‘Cappuccinatore’ also received praise for its smooth texture. The combination of milk foam and espresso is excellent, making it easy to create luxurious latte menus. In fact, Eric Wolf, a famous German barista, highly praised the Miele CM 5500, saying, “It has an excellent balance between coffee and foam, allowing you to make the perfect cappuccino.”

An important aspect not to overlook when using it at home is ‘ease of use’ and ‘safety features.’ Miele coffee machines scored full marks in both areas. Prioritizing user convenience, Miele’s coffee machines have short program durations and allow users to save customized profiles according to their coffee preferences.

The machine’s programs handle cumbersome cleaning processes such as milk pipe cleaning and parts maintenance, and many components like the grounds container and drip tray can be detached and washed in a dishwasher. The price is around 1.9 million KRW.

A Miele Korea official said, “The household penetration rate of coffee machines in Korea is relatively low compared to Western markets, so we expect even greater sales growth in the future,” adding, “Miele will strengthen its position as a brand that not only offers premium kitchen appliances but also specializes in developing and supplying premium coffee machines and coffee beans.”

This content was produced with the assistance of AI translation services.