[Asia Top Brand] Name Is Power... 26 Top Brands Selected

[Asia Economy Reporter Kiho Sung] As the novel coronavirus disease (COVID-19) spreads worldwide, consumer sentiment is rapidly shrinking. Even if the momentum of COVID-19 subsides, it will not be easy for consumer sentiment to recover, and the strengthening of new protectionism in various countries is also anticipated.

In times like these, a company's greatest asset is a solid brand. Especially when economic conditions are difficult, the value of a brand is considered the most important measure that can determine a company's survival. Regardless of boom or recession, the secret to brands loved by consumers is to continuously engage in familiar communication with consumers based on the highest quality. While traditional differentiation using quality and price was the market competitiveness of the past, today, differentiation through non-price competition, namely the brand, is the market competitiveness.

Samsung Electronics and LG Electronics have firmly established their positions as the twin leaders in the global home appliance market through premium products such as TVs, air conditioners, wireless vacuum cleaners, and dryers amid global technological competition. Hyundai Motor Company is creating a new wave of new cars by presenting a new standard for premium vehicles with the Genesis brand's 'The All-new G80.'

Asia Economy awards the 'Asia Top Brand Awards' to domestic and foreign company product groups sold in Korea that receive strong consumer responses. The Asia Top Brand Awards were established to select brands loved by consumers and to lay the foundation for them to grow beyond Korea into global representative brands. We plan to support companies' brand management and also explore ways in which advanced branding techniques ultimately contribute to domestic demand creation.

This content was produced with the assistance of AI translation services.