Hansome System, Tommy Hilfiger and Shoes Capsule Collection

[Asia Economy Reporter Yujin Cho] Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 27th that its men's and women's casual brands System and System Homme are collaborating with Tommy Hilfiger to launch a shoes capsule collection.

This capsule collection features a newtro (a blend of new and retro) style design with two models: "chunky sneakers" and "slip-ons" (shoes that can be easily worn and removed without laces or decorations).

The chunky sneakers are characterized by the stylish application of reflective prints that reflect light on the side using the logos of both brands, while the modern-designed slip-ons apply highly elastic bands for comfortable wear and are easy to match with pants or skirts.

The collection is available at System and System Homme stores nationwide including Hyundai Department Store main branch and Pangyo branch, Tommy Hilfiger stores, as well as online malls TheHansome.com and H Fashion Mall.

This collaboration is part of the Login campaign celebrating the 30th anniversary of System and System Homme's launch. The "Login campaign" symbolizes connecting the analog sensibility of the 1990s, when System and System Homme were launched, with the millennial sensibility of the 2020s through "login" or connection.

A Hansome official said, "This collaboration product will also be released in Asian countries such as Hong Kong, Singapore, and Vietnam, linking to System and System Homme's global expansion policy," and added, "We plan to continue conducting issue-driven collaborations with various brands and celebrities to enhance the brand's global recognition."

This content was produced with the assistance of AI translation services.