Hyundai Rental Care Selects Actor Kang Ha-neul as New Advertising Model

Hyundai Rental Care's new advertising model is actor Kang Ha-neul. Photo by Hyundai Rental Care

[Asia Economy Reporter Moon Hyewon] Hyundai Rental Care announced on the 27th that it has selected actor Kang Ha-neul as the exclusive model for its corporate advertisement.

Kang Ha-neul has recently gained great popularity for his role as Hwang Yong-sik in the recently concluded drama "When the Camellia Blooms." Known for his considerate nature and enjoyment of volunteering in daily life, he is regarded as one of the entertainment industry's representative kind-hearted celebrities, earning the nickname "Good Deed Maker."

Hyundai Rental Care explained, "We chose Kang Ha-neul as our model because his upright and virtuous image aligns with the direction of Hyundai Quming, a lifestyle appliance rental brand that 'helps customers live healthy and convenient lives.'"

The Hyundai Quming advertisement will highlight the features of Hyundai Rental Care's product lineup under the theme of "Pragmatic Life." The new advertisement will be unveiled starting next month.

Hyundai Rental Care plans to further accelerate efforts to raise brand awareness of Hyundai Quming and expand its rental business scale.

Since its establishment as a corporation in 2015, Hyundai Rental Care has recorded explosive growth and currently operates a total of 380,000 rental accounts. Starting with traditional rental items such as water purifiers, air purifiers, and bidets, the company has aggressively expanded its product portfolio by consecutively launching new rental products including food waste disposers, shower filters, and mattresses.

Hyundai Rental Care also plans to actively launch new rental products this year. Beginning with the launch of a massage chair rental service next month, the company intends to introduce a large number of new products such as premium ice water purifiers.

Jung Yoon-jong, Executive Director in charge of Sales Planning, said, "Although the business environment has become challenging due to the spread of the novel coronavirus infection, we will continue our high growth by continuously launching new high-function, reasonably priced products that fit the 'pragmatic' concept."

This content was produced with the assistance of AI translation services.