Song Gu-young, CEO of LG Hello, "Synergy with LG Creates Change... Will Make a Second Leap"

[Asia Economy Reporter Koo Chae-eun] Song Gyu-young, CEO of LG HelloVision (photo), urged employees on the 27th, “The synergy with LG is creating change,” and “Let’s prepare for a second leap forward with strong confidence and conviction.” Considering the ongoing spread of the novel coronavirus infection (COVID-19), the message was shared on the online bulletin board in the form of a letter.

CEO Song also expressed gratitude to employees for reaching a turning point in a short time and showed confidence in innovation and sustainable growth. He said, “I appreciate that we are improving and challenging faster than the market expects,” adding, “Now, full-scale growth must begin.”

In March, LG HelloVision’s broadcasting and internet subscribers returned to net growth after one year. The number of new subscribers increased by more than 30% compared to January and February. LG HelloVision explained that this achievement was made amid the stagnation of all industries due to the spread of COVID-19. Prior to this, LG HelloVision applied LG Uplus’s ‘Idleul Nara’ to Hello TV as a ‘trigger’ for net subscriber growth in broadcasting services. ‘Idleul Nara’ is killer content that overwhelms competing services among parents with young children and becomes the ‘standard for subscription choice.’ Additionally, by enabling access to Netflix, YouTube, and others, the range of consumer choices was greatly expanded.

CEO Song continued, “Let’s create differentiated customer value by expanding user experiences such as ‘Idleul Nara’ and ‘Hello Rental Service,’ as well as functional benefits like price, speed, and image quality for consumers,” emphasizing, “We will create a ‘service that consumers want to subscribe to’ by providing excellent quality service at a reasonable price.”

This content was produced with the assistance of AI translation services.