Beauty Platform Wallaview Launches 'Unheard and Unseen Beauty' Campaign
[Asia Economy Reporter Yujin Cho] Sejong Telecom's V-commerce beauty platform WallaView will actively carry out this year's brand campaign "Unheard and Unseen Beauty, WallaView" until the end of this year.
This campaign is designed to allow the MZ generation (Millennials + Generation Z), who freely express their individuality and values and enjoy consuming video content, to vividly convey their own genuine beauty daily lives and stories through WallaView.
Starting today, WallaView will propose unheard and unseen makeup concepts tailored to TPO (Time, Place, Occasion) that have never been introduced by existing beauty brands through a series of video advertisements released sequentially.
In the advertisements, Kim Wooseok, recently selected as a WallaView model, appears against the backdrop of major locations frequently visited by the MZ generation, performing somewhat quirky and unexpected scenarios, showcasing various charms rarely seen before.
The first video released is the ‘Kono (Coin Karaoke)’ edition. It conveys the message that you are the brightest protagonist on the stage of life, proposing sparkling and glamorous makeup concepts suitable for going to coin karaoke that complete your look.
Beauty shopping promotions matching each unheard and unseen makeup concept featured in the advertisements will be held weekly with changing concepts until the 17th of next month.
The Kono makeup promotion, running until the 3rd of next month, offers beauty items such as cheek, lip, shadow, and perfume, suitable for dazzling lights and locations, at discounts of up to 76%.
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Kim Seonghoon, Head of Commerce Business at Sejong Telecom, said, “The cheerful and enjoyable ‘Unheard and Unseen Beauty’ campaign, which targets the quirky tastes of WallaView customers, will be carried out in various ways until the end of the year,” adding, “We will continue to present beauty content and products tailored to the sensibilities of the MZ generation and aim to help them enjoy a delightful beauty daily life with WallaView.”
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