"Drinking Well Alone" Distribution Industry Introduces Products for a Smart 'Home Drinking' Lifestyle

Spread of Home Drinking Culture Due to COVID-19 Impact
Unique Products Adding Fun from Alcohol to Snacks and Hangover Remedies Released

[Asia Economy Reporter Choi Saeng-hye] Recently, people tired of the ‘stay-at-home’ lifestyle due to the aftermath of the novel coronavirus infection (COVID-19) are finding fun through various forms of ‘solo play,’ such as participating in social network service (SNS) challenges and making Dalgona coffee. The drinking lifestyle is no different. With the sales of home-use alcoholic beverages at convenience stores and large supermarkets increasing compared to last year, the number of people enjoying ‘home drinking’ is on the rise, and the distribution industry is attracting attention by launching products that add fun to home drinking.

According to the related industry on the 25th, the ‘Simsul (心酒)’ series by Baesangmyeon Brewery, a traditional liquor culture company, is a liquor product featuring the inverted ‘ㄹ’ in the product logo and a donkey character, and has recently gained popularity on SNS.

Depending on the type, it is divided into sparkling rice wines ‘Simsul 7, Simsul 10, Simsul 12,’ casual Makgeolli ‘Simsul 6,’ and low-alcohol fruit wine ‘Simsul Alssu,’ allowing consumers to enjoy according to their preferences. The package design, which adds visual enjoyment, is also eye-catching. The casual Makgeolli product Simsul 6 features a design where the donkey character appears to be sitting on a Makgeolli cloud, adding freshness different from existing Makgeolli, and Simsul Alssu won an award in the packaging category at the international design competition ‘iF Design Award 2020’ for its unique and fun design. It is available for purchase nationwide through discount stores including large supermarkets and regular restaurants.

11st has exclusively launched seven types of spicy ready-to-eat (HMR) side dishes called ‘Kim Bo-sung Maeui Pocha’ that can be easily enjoyed at home. The product name uses the keyword ‘Ui-ri’ (loyalty), associated with actor Kim Bo-sung who usually enjoys spicy flavors, shortening ‘Maeun Ui-ri Pocha’ to make it easier to say and adding fun. The Maeui Pocha series consists of ‘Spicy Makchang (beef large intestines),’ ‘Smoked Makchang,’ ‘Spicy Chicken Feet,’ ‘Fire Skin,’ ‘Jjukkumi Samgyeop (webfoot octopus with pork belly),’ ‘Dakgalbi (spicy stir-fried chicken),’ and ‘Dwaeji Galbi (pork ribs),’ allowing customers to enjoy popular street food stall menus at home. Prices range from 4,500 KRW to 8,900 KRW depending on the volume.

For a ‘wise home drinking life,’ hangover management is essential. Handok’s delicious hangover remedy ‘ReadyQ Cherry Blossom Edition’ is a season-limited product that brightly expresses cherry blossom images fluttering on the golden ReadyQ bottle package. ReadyQ is a hangover relief brand characterized by its sweet taste, containing TerraCurmin, which increases curcumin absorption by 42 times through Handok’s technology, and Hovenia dulcis extract, which is good for hangover relief.

This content was produced with the assistance of AI translation services.