'Avengers' Heroes Bow to COVID-19 in Theaters
24,403 Movie Theater Visitors the Previous Day... Seat Sales Rate 3.1%
'Avengers' Seat Sales Rate 2.3%... 'Avengers: Age of Ultron' at 1.8%
[Asia Economy Reporter Lee Jong-gil] Even the 'Avengers' heroes were powerless in the face of the novel coronavirus infection (COVID-19). Despite re-releasing the films and distributing various merchandise such as posters, they failed to revitalize the cinema industry. According to the Korea Film Council's integrated ticketing system on the 24th, the number of moviegoers who visited theaters the previous day was 24,403. This is an increase of 3,108 from 21,295 on the 22nd, but the overall seat occupancy rate was only 3.1%. Although the COVID-19 situation is gradually calming down, progress remains slow. The daily average number of viewers this month is 27,479. There has not been a single day with over 50,000 visitors. Days with over 40,000 visitors were only five.
The cinema industry saw the re-screening of the 'Avengers' series the previous day as an opportunity for a rebound. This is because the series has been highly popular whenever screened domestically. 'Avengers: Endgame' ranks 5th in the all-time box office with 13,934,592 viewers. 'Avengers: Infinity War (11,211,880 viewers, 22nd)' and 'Avengers: Age of Ultron (10,494,499 viewers, 24th)' also attracted over 10 million viewers. 'The Avengers' also performed well with 7,074,867 viewers.
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Contrary to expectations, the re-release effect was minimal. The previous day, 'The Avengers' attracted 2,319 viewers across 354 screens. 'Avengers: Age of Ultron' drew only 1,258 viewers on 297 screens. The seat occupancy rates were 2.3% and 1.8%, respectively. Among films securing over 10,000 seats, they ranked 9th and 16th. Considering the high seat availability (22.2%, 173,955 seats), this actually became a main factor in failing to change the mood. The sluggish trend is expected to continue over the weekend. As of 10 a.m. that day, reservations were only 2,544 and 1,875, respectively. The combined reservations for 'Avengers: Endgame (5,546)' and 'Avengers: Infinity War (4,264)', which are scheduled for re-release next week, do not even reach 10,000.
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