KGC Insamgongsa, Jeonggwanjang Selects Ahn Bo-hyun as Model for 'Take Five'
[Asia Economy Reporter Lee Seon-ae] KGC Ginseng Corporation announced on the 22nd that it has selected actor Ahn Bo-hyun as the model for its newly launched CheongKwanJang energy drink, ‘Take Five (TAKE FIVE).’
Borrowing Ahn Bo-hyun’s positive and vibrant energy shown through dramas and variety shows, they plan to convey the message of ‘Take Five’ as a ‘healthy energy drink.’
Ahn Bo-hyun rose to fame as a leading actor by delivering a top-notch villain performance in the popular drama Itaewon Class. Recently, he has also showcased a wholesome and healthy image with a surprising charm on various variety shows such as I Live Alone and Running Man, building a strong fandom.
KGC Ginseng Corporation will kick off full-scale activities by releasing a digital advertisement video for ‘Take Five’ featuring Ahn Bo-hyun. The video, with the concept of ‘Boost your passion with passion (UP),’ shows various charms of a healthier and more energetic Ahn Bo-hyun the moment he drinks ‘Take Five.’
Along with the digital advertisement, a ‘Take Five Video Promotion Support’ event has been prepared. Until May 6, 10,000 winners will be selected through the Take Five Instagram account to receive ‘Take Five’ exchange coupons.
‘Take Five’ is a drink containing five plant-extracted energy ingredients (6-year-old red ginseng, ginger, astragalus, maca, turmeric) and taurine, characterized by being caffeine-free and focusing on health. It comes in two flavors, Mango Kiwi and Cherry Peach, adding the refreshing sensation of carbonation to the tangy fruit taste.
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A KGC Ginseng Corporation official said, “Take Five is a healthy energy drink utilizing plant-extracted ingredients,” and added, “With model Ahn Bo-hyun’s lively image, we will take a step closer to consumer health.”
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