SK Telecom Launches 'National Cat Caretaker Event' in Jump AR
[Asia Economy Reporter Joselgina] SK Telecom announced on the 21st that it will hold the 'National Cat Owner Event' in collaboration with pet food specialist Nestl? Purina, in response to the era of 10 million pet owners.
First, by participating in the 'Our Home's Cute Cat Contest' where you take and share photos of your own cat, you can receive free cat supplies.
Until May 3rd, take a photo capturing your pet cat and AR animals together on one screen within the 'AR Zoo' in the JumpAR application, then upload the photo on Instagram with the hashtags #MimyonyangPride #JUMPAR #PurinaOneCat. SK Telecom will give away a premium wooden cat tower worth about 300,000 KRW (3 winners) and Purina One Cat customized food considering the characteristics of cats (400 winners) through a draw.
Along with this, SK Telecom and Nestl? Purina will run the ‘Stray Animal Food Truck Campaign’ from May 4th to May 31st, providing up to 10,000 meals of pet food to stray animal shelters. This event was prepared to spread a more mature pet culture amid the increasing number of stray animals.
By simply leaving a ‘like’ on the campaign in the JumpAR app, you can donate pet food to the Animal Freedom Coalition. When the number of ‘likes’ reaches 100, 1,000, 3,000, and 5,000, 100Kg, 300Kg, 500Kg, and 1,000Kg (10,000 meals) of pet food will be provided respectively.
Jeon Jin-su, Head of SK Telecom 5GX Service Division, said, “We are pleased to participate in activities protecting stray animals with related companies through the Jump AR service,” and added, “We will continue to strive to develop AR content that allows customers to experience fun and meaningful moments in their daily lives.”
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Since last year, SK Telecom has opened an AR zoo at a stray animal adoption center and has been carrying out various social value activities for animal protection, including the 'Zoo Without Animals' campaign with the World Wide Fund for Nature (WWF) to protect endangered animals.
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