"Watch Daehangno Theater on IPTV" LGU+ Fully Supports the Performing Arts Industry

[Asia Economy Reporter Koo Chae-eun] LG Uplus has decided to support the production of video content such as plays and musicals to help revitalize the performing arts market, which has been struggling due to the novel coronavirus disease (COVID-19), and to provide these videos free of charge on its IPTV and mobile TV platforms.

On the 21st, LG Uplus announced that it will collaborate with small theater performance groups in Daehangno to film and provide Daehangno performances so that they can be enjoyed at home. These Daehangno performance videos will be selected in cooperation with the Seoul Theater Association, the Korea Musical Association, and the Korea Performance Producers Association, featuring representative small theater plays and musicals from Daehangno. Starting from the end of this month, four new performances will be serviced every month. LG Uplus will cover all production costs for the performance videos. Ji Chun-sung, president of the Seoul Theater Association, said, “Through this collaboration with LG Uplus, we hope that small and medium-sized theater companies in Daehangno, which are facing difficulties, will be revitalized and that many good performances will be introduced to the public.”

LG Uplus will also partner with major domestic performance venues such as Sejong Center for the Performing Arts and LG Arts Center to provide videos of performances held without audiences. All performances of the ‘Cheer Up Concert’ and ‘Theater in My Hand’ currently taking place at Sejong Center can be enjoyed for free through LG Uplus IPTV. Lee Geon-young, Executive Director of Advertising/Content at LG Uplus, said, “We planned this special performance service to find a win-win solution with performance groups struggling due to cancellations caused by COVID-19 and to help performance fans and families who cannot freely go out due to infection prevention.”

Meanwhile, LG Uplus plans to conduct 3D VR live broadcasts through its 5G-exclusive service U+VR, providing an experience as if watching a performance from the first row of a theater. LG Uplus’s performing arts special section can be accessed for free by pressing the ‘Menu’ button on the U+tv exclusive remote control, entering ‘Movies/TV Broadcasts,’ and then navigating to the ‘Documentary/Education’ menu. It is also available on the company’s mobile media platform, the ‘U+mobiletv’ app.

This content was produced with the assistance of AI translation services.