Missha Launches Large Size of ‘Super Aqua Ultra Hyalon Cream’

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetics brand Missha announced on the 21st that it has launched a large-capacity version of the 'Super Aqua Ultra Hyalon Cream.'

The Super Aqua Ultra Hyalon Cream gained attention for its high cost-effectiveness in the moisture cream test evaluation conducted by the Korea Consumer Agency in January. Since the announcement of the survey results, sales have more than doubled. The large-capacity Super Aqua Ultra Hyalon Cream is 120㎖, which is 50㎖ (71%) larger than the existing regular product (70㎖, 28,000 KRW). The price is 42,000 KRW, about 13% cheaper per volume.

Missha Super Aqua Ultra Hyalon Cream replenishes moisture to the skin and keeps it hydrated with a 10-layer hyaluronic acid complex. Hyaluronic acid is a polysaccharide composed of amino acids and uronic acid, known for its ability to attract moisture over 1,000 times its own weight, making it a key moisturizing ingredient.

To ensure moisture is absorbed deep into the skin, hyaluronic acid molecules of high, medium, and low molecular weights are combined in 10 layers. It also contains various ingredients beneficial for skin hydration such as xylitylglucoside, ceramide NP, and trehalose. Using skin-friendly ingredients, it is safe for sensitive skin. The product has also completed a 100-hour moisture retention human application test through the SkinMed Clinical Trial Center.

Son Hee-jung, Head of Product Division at Able C&C, said, “The Super Aqua Ultra Hyalon Cream is Missha’s representative moisture cream loved by many customers for its excellent effects and high cost-effectiveness,” adding, “The large-capacity version is ideal for applying without burden during dry seasons.”

To commemorate the launch of the large-capacity product, Missha is offering a 30% discount sale.

This content was produced with the assistance of AI translation services.