Beaker Launches 'My Old Dress' Capsule Collection with Han Hye-yeon
[Asia Economy Reporter Yujin Cho] Beaker, the contemporary multi-shop of Samsung C&T Fashion Division, announced on the 21st that it has launched a capsule collection centered on the theme of 'dresses,' a spring symbol, in collaboration with superstar stylist Han Hye-yeon.
Beaker introduced a capsule collection inspired by vintage dresses cherished by Han Hye-yeon, featuring floral patterns, long and mini dresses.
The collection includes a variety of styles, from long dresses emphasizing femininity with lace details, long dresses designed with detachable collars and vintage flower-shaped buttons, to fresh yellow long dresses expressing a vintage mood with volume sleeves and frill details.
Additionally, the collection features vintage yet feminine designs such as blue flower print mini dresses, mini dresses with embroidered collars, lace collar blouses, and wide cotton pants.
The dresses in the My Old Dress capsule collection are priced between 315,000 KRW and 435,000 KRW, blouses range from 235,000 KRW to 275,000 KRW, and pants are priced at 235,000 KRW.
Customers who visit Beaker stores to try on items from the My Old Dress capsule collection or take photos of the displayed products and post them on their Instagram with hashtags and store location tags will receive a 10% discount when purchasing capsule collection items.
This event is being held until the 26th at Beaker Hannam and Cheongdam flagship stores as well as all Beaker women's stores nationwide.
Meanwhile, if customers purchase items from this capsule collection and upload a photo with hashtags on their Instagram by the 10th of next month, Han Hye-yeon will select three winners by drawing to receive gifts.
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Song Tae-geun, Beaker team leader, said, “As a contemporary multi-shop brand, we planned a meaningful project and worked with Han Hye-yeon on this collaboration.” He added, “Beaker plans to expand communication with the millennial generation in various ways while strengthening fresh and unique branding.”
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