LF Dook Gastrobar Exclusively Launches 'Steak Grill'

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik) has selected the 'Steak Grill' as the first product to be introduced in Korea from Gastroback, a German high-performance cooking appliance brand with 30 years of history, and will officially launch it in the domestic market.

Starting from the 20th, Gastroback will begin domestic sales of the ‘Dual Sensor Steak Grill’ through LF’s official online shopping mall LF Mall, Hyundai H Mall, and major department stores nationwide. Gastroback is LF’s first self-imported premium living brand showcased on LF Mall, and LF signed an exclusive contract last October with German Gastroback for the brand’s domestic import and sales.

The Dual Sensor Steak Grill is a bestseller product that incorporates advanced technology among Gastroback’s premium cooking specialty products. It is equipped with a dedicated thermometer that can adjust the internal temperature of the steak, allowing users to control the doneness from rare to well-done according to their preference. This high-performance grill plans to pioneer a new market segment as a steak-specialized grill brand in the existing domestic electric grill market, which has been mainly focused on pork belly grilling and banquet food cooking.

The Dual Sensor Steak Grill released by Gastroback not only offers precise grilling control but also uses high heat delivered simultaneously from both sides of the grill in a short time, allowing ingredients to be cooked evenly on the top and bottom. This feature excels at preserving the juices of any meat, not just steak. The official domestic price is set at 599,000 KRW.

LF will provide free after-sales service for one year after purchase for officially imported Gastroback products and plans to actively conduct marketing activities such as hosting unique cooking classes where customers can try making various dishes from around the world using the product.

Meanwhile, to commemorate the official launch of the Gastroback brand in Korea, LF Mall will hold an exclusive event offering a premium cutting board from WMF, a high-end German kitchenware brand, as a gift to the first 50 customers who purchase Gastroback’s steak grill products (while supplies last).

Im Yumi, Executive Director of LF’s Living Business Division, said, “Starting with the domestic launch of the Dual Sensor Steak Grill, we aim to continuously introduce Gastroback’s diverse and innovative products to the Korean market to elevate the level of home cooking enjoyed by consumers to fine dining standards.” She added, “Especially during these times when dining out is restricted due to COVID-19, the Dual Sensor Steak Grill can be a great alternative for families and friends to enjoy steak with flavors comparable to a professional steakhouse at home.”

This content was produced with the assistance of AI translation services.