VDV, Limited Edition Cleansing Foam Collaboration with Wang Dalu Released

[Asia Economy Reporter Yujin Cho] Shinsegae International's in-house cosmetics brand VDIVOV has launched the 'Face Clear Perfect Cleansing Foam Kissmark Limited Edition' in collaboration with exclusive model Wang Dalu on the 20th.

The Face Clear Perfect Cleansing Foam is VDIVOV's bestseller and a big hit product that sells 11 units worldwide every minute.

This collaboration product features a kissmark and signature directly made by Wang Dalu applying VDIVOV lipstick, and includes a random photocard with a handwritten message, stimulating collectors' desire.

VDIVOV planned the collaboration product not just as a passive advertising method using a star model, but as part of marketing directly linked to sales, and it has been receiving positive responses in China even before the official launch. During the presale on the 13th through Tmall's domestic mall in China, the promotional quantity for the launch was sold out within two days.

Wang Dalu personally promoted the collaboration product launch news through his Weibo, and China's top-selling influencer Weiya will also sell the product directly through a 'live broadcast.'

To commemorate the launch of the limited edition cleansing foam, VDIVOV is holding an event to give away products personally signed by Wang Dalu. Customers who write expectations on VDIVOV's official Instagram and Weibo accounts and upload purchase verification photos will be entered into a draw to receive the autographed products.

A representative from Shinsegae International VDIVOV said, "By entering Tmall's domestic mall this year, we have been able to sell products directly to a wider target group of Chinese customers," adding, "We plan to actively utilize Wang Dalu and Wanghong influencers and aggressively conduct Korea-China fandom marketing to simultaneously raise awareness and market share in China."

This limited edition is available for purchase at domestic VDIVOV department store and duty-free shop locations, as well as some online malls such as SSG.com. The advertising campaign video featuring Wang Dalu, released to commemorate the product launch, can be viewed on VDIVOV's official social network service (SNS) accounts and China's mobile platform Mango TV.

This content was produced with the assistance of AI translation services.