HiteJinro Wins Monde Selection Grand Gold Award for 'Ilpum Jinro 1924' and 'Ilpum Jinro 19-Year-Old'

[Asia Economy Reporter Choi Saeng-hye] The premium distilled soju brand Ilpoom Jinro has been recognized for its quality at a global liquor competition.

HiteJinro announced on the 20th that 'Ilpoom Jinro 1924' and 'Ilpoom Jinro 19 Years' were submitted to the world-renowned liquor competition '2020 Monde Selection' and won the grand prize for two consecutive years. Ilpoom Jinro 1924 and Ilpoom Jinro 19 Years (last year’s 18 Years entry) first participated last year and won the grand prize by showcasing excellent flavor and taste. With Ilpoom Jinro winning awards for two consecutive years at Monde Selection, the quality and value of the premium soju brand Ilpoom Jinro have been proven once again.

Monde Selection is an international liquor competition held in Brussels, Belgium, and is known as one of the world's top three liquor competitions along with the International Wine & Spirit Competition (IWSC) in London, UK, and the San Francisco World Spirits Competition (SWSC) in the United States. Every year, about 100 liquor experts analyze the quality of products, including taste and aroma, and only products scoring 90 points or higher are awarded the grand prize.

Ilpoom Jinro 1924 uses only the mid-layer raw distillate with the best aroma and flavor, based on HiteJinro’s brewing technology that has been continuing since 1924. It applies a freezing filtration method to 100% rice distilled raw liquid to remove off-flavors and impurities, resulting in a cleaner and smoother taste. The Ilpoom Jinro 1924 gift set, released ahead of the Lunar New Year and Chuseok holidays, has become a popular holiday gift, recording sold-out sales every time it is launched as demand for premium soju increases.

Ilpoom Jinro 19 Years was released in a limited quantity of 9,000 bottles and quickly sold out due to word of mouth and scarcity. Ilpoom Jinro 19 Years, made from 100% 19-year-old oak barrel aged raw liquid, is a top-grade soju carefully matured by selecting only the mid-layer raw liquid with the best flavor and regularly changing and replacing the position of the oak barrels to maintain optimal temperature and humidity for 19 years. HiteJinro opened the domestic super-premium soju market by launching Ilpoom Jinro 18 Years in October 2018 and has been leading the high-end distilled soju market by increasing the aging years annually.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "Following the Korea Liquor Awards, winning the Monde Selection award as well is a result that recognizes both the quality and value of the Ilpoom Jinro brand at domestic and international liquor competitions." He added, "As a leading liquor company in Korea, we will continue to strive to maintain the top position not only in soju but also in premium soju."

This content was produced with the assistance of AI translation services.