[Asia Economy Reporter Yoo Hyun-seok] VT GMP, a KOSDAQ-listed company, announced on the 20th that it will hold a Korea-China-Japan joint online concert on the 15th of next month, hosted by the China Zhonghua Charity Federation and organized by its subsidiary KVLY. The list of participating artists and detailed performance plans are expected to be revealed as early as next week through an online joint press conference.


This concert has been planned since last March as the world's largest-scale public benefit concert with the purpose of overcoming the COVID-19 crisis by uniting everyone beyond borders, race, and religion. All concert proceeds will be used for COVID-19 prevention, treatment, and to support medical staff fighting on the front lines. The China Zhonghua Charity Federation will donate all concert proceeds to the WHO, and in Korea, all donations will be delivered to those in need through the Community Chest of Korea’s “Fruit of Love.”


To prevent community transmission of COVID-19, the concert will be held without an audience as part of the “social distancing” campaign. From 6 PM to midnight on the 15th of next month, artists from five major Asian cities including Seoul, Shenzhen in China, and Tokyo in Japan will be connected online to create a single performance.


The concert will be broadcast domestically through SBS Medianet, which is producing the performance, and will be streamed worldwide via social media platforms such as YouTube and Twitter. China is also preparing live streaming services across all regions through its most influential platforms.


The China Zhonghua Charity Federation, the concert organizer, stated, “We have explained the purpose of the concert to top artists from Korea and other Asian countries and extended invitations, and many artists have expressed their willingness to participate, empathizing with the cause.”


A representative from KVLY, the Korean organizer, said, “Having performances held in each region by top stars who are loved beyond Asia to the world, unified as a message of humanitarian love and broadcast worldwide, could have great significance in cultural and entertainment exchanges between Korea, China, and the global market.”



VT GMP’s subsidiary KVLY is a media commerce company creating brands together with artists as a K-Lifestyle Platform. The concert will be managed by BEUS, a performance content specialist company established by KVLY.


This content was produced with the assistance of AI translation services.

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