"Celebrate the 1st Anniversary"... Hartist Collaborates with Beanpole

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's specialized business casual brand for people with disabilities, Hartist, announced on the 20th that it has launched a collaboration product with Korea's representative traditional casual brand Beanpole to celebrate its 1st anniversary and Disability Day.

Hartist is a clothing brand for people with disabilities launched in April last year by Samsung C&T Fashion Division, the first major domestic fashion company to do so. With the concept of "Fashion for All Possibilities," it continuously communicates with wheelchair users to present business casual products that combine both functionality and design to alleviate their inconveniences.

This collaboration collection enhances wearability by applying Hartist's key functional details to Beanpole's distinctive identity, high-quality materials, and highly refined designs.

The collection consists of a total of 10 items, including classic linen-blend check shirts, which are representative styles of Beanpole Men and Ladies, and young-sensibility short-sleeve pique T-shirts, all enhanced with functionalities such as magnetic buttons and action bands.

The top button of the shirts and T-shirts is a magnetic button for easy opening and closing, and an action band made of stretchy jersey fabric is applied to the back armhole area to increase mobility.

Unlike existing Hartist products that only considered the lifestyle of wheelchair users, a universal design concept was applied so that non-disabled people can also wear the clothes naturally and comfortably.

The shirt length, which was somewhat short, was extended so that non-disabled people can wear it without awkwardness, while the action band on the armhole was retained to satisfy all non-disabled customers with active lifestyles.

Hartist Team Leader Hangseok Jo said, “To celebrate the 1st anniversary, we planned a collaboration product that allows people with disabilities to experience the national brand Beanpole more easily and conveniently, combining Beanpole’s unique identity with Hartist’s functionality. Based on customers’ needs who want to wear the same clothes as non-disabled people, we plan to practice Hartist’s philosophy of ‘Fashion for All Possibilities’ through collaborations with various brands in the future.”

The collaboration collection is available for purchase at Samsung C&T Fashion Division’s integrated online mall SSF Shop, and a 20% discount event to celebrate the launch will be held until the 26th.

This content was produced with the assistance of AI translation services.