Nexon’s 'V4' Establishes Foundation for Long-Term Success, Including New Server Queues...
Settling Again at 4th Place in Google Play Revenue Due to Update Effect
'V4TV' Surpasses 5,000 Concurrent Viewers
[Asia Economy Reporter Jin-gyu Lee] Nexon's mobile ambitious title 'V4' has laid the foundation for long-term success through a large-scale update and strengthened online communication.
According to mobile app ranking analysis site Gevolution on the 18th, V4, which was released last November, ranked 4th in Google Play revenue as of the 17th. Although it has been 5 months since its release, it is once again competing for the 3rd place spot with Lilith Games' 'AFK Arena'.
The recent large-scale content update played a key role in V4's resurgence in popularity. V4 had maintained a high position in Google Play revenue rankings since its early release, but due to the onslaught of new competing titles, it had slipped somewhat outside the top 5. However, after implementing a large-scale content update on the 14th, it settled back within the top 5.
Through this update, Nexon added a close-range class (job) called 'Assassin' that uses a sharp chained battle sword and assassination sword. They also introduced a new server focused on player versus player (PvP) battles called 'Askatan'. After the introduction of the new server Askatan, game users rapidly flooded in within about 50 minutes, causing a queue, and Nexon posted a notice restricting character creation.
Along with this, increasing online communication with game users instead of offline meetings due to the impact of the novel coronavirus (COVID-19) has also received a positive response. Nexon temporarily suspended 'V4cha', which used to foster camaraderie with V4 users offline, and expanded online communication. On the 14th, influencers leading each server guild, such as 'Ginyuda' and 'King Gihoon', held a live broadcast called 'V4 TV' to meet fans. As the first official broadcast since the game's release, the number of simultaneous viewers exceeded 5,000.
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The broadcast proceeded in the order of analysis of the new class Assassin, a game of tag competition, field boss raid competition, and enhancement competition. At the end of the broadcast, news of a surprise reward from NetGames developers, the 'Hero Dinox Magic Stone Selection Box', was announced, attracting a large number of viewers. Na Dong-jin, head of Nexon AG Marketing Team, said, "Thanks to the large-scale update including the new class Assassin, we rose to 4th place in Google Play revenue rankings," and added, "We will strengthen marketing focused on effectively conveying game information without losing the initial direction of competing purely with the game itself."
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