Hankook Tire Signs MOU with Vehicle Management Service Company UbiFirst Daewon

Enhancing Capabilities in Tire Technology and Vehicle Management Solutions Using Vehicle Control Data

Kumho Tire Truck & Bus Specialty Store TBX (Photo by Kumho Tire & Technology)

[Asia Economy Reporter Kim Ji-hee] Hankook Tire & Technology announced on the 17th that it signed a Memorandum of Understanding (MOU) with UbiFirst Daewon on the 16th to establish a business cooperation system.

UbiFirst Daewon is a leading company in the domestic vehicle control market, operating various vehicle control services including the telematics service "UbiKhan," which has about 100,000 subscribed vehicles.

Through this cooperation, Hankook Tire plans to expand big data-based vehicle management services and enhance its capabilities in developing tire technology and vehicle management solutions by utilizing real-time vehicle control data. The company will focus on creating new types of vehicle management services by combining Hankook Tire's offline service capabilities with vehicle data collected by UbiFirst Daewon's platforms such as UbiKhan.

Hankook Tire plans to launch a premium tire management service for UbiKhan subscribers among TBX customers in the second half of this year. Additionally, commercial and passenger vehicle customers visiting Hankook Tire's distribution channels will be able to access UbiKhan services and UbiFirst Daewon's vehicle accessories such as black boxes, Advanced Driver Assistance Systems (ADAS), and Digital Tachograph (DTG).

Furthermore, the two companies are also discussing new services and distribution methods.

This content was produced with the assistance of AI translation services.