Spring Shopping Solved Entirely 'Untact' Online

Even Consumers Aged 50 and Over, Accustomed to Offline Shopping, Join Contactless Consumption... TMON Food Sales Increase by 123%

[Asia Economy Reporter Kim Cheol-hyun] With the arrival of spring, various shopping demands are flocking online. Due to the spread of contactless consumption culture amid the impact of the novel coronavirus disease (COVID-19), more people are purchasing various products, including food, through e-commerce. In particular, the middle-aged and older generation aged 50 and above, who were previously accustomed to offline consumption, are also joining the contactless consumption trend.

According to e-commerce company TMON on the 15th, a recent survey on mobile shopping trends among those aged 50 and above showed that sales of major food and health-related products increased by 123% in the first quarter of this year. Among TMON's food categories, the product group most actively shopped by consumers aged 50 and above in the first quarter was convenience foods such as ramen, which increased by 158% compared to the same period last year. Next, health foods such as red ginseng (140%) saw the second largest growth, followed by beverages such as bottled water (128%). Fresh food products, which were usually purchased by seeing them in person, also saw a 105% increase in sales, confirming that mobile purchases centered on food products have expanded to the middle-aged and older generation.

TMON analyzed that this increase in purchases by the middle-aged and older generation is due to their active participation in 'social distancing' and the spread of contactless consumption, leading those aged 50 and above who usually enjoyed offline shopping to actively utilize mobile shopping. Accordingly, TMON is expanding free shipping and lowest-price products to ease consumers' concerns and enable more convenient purchases. Currently, TMON offers a total of 35 'Time Commerce' stores. Various special price stores featuring convenience foods and fresh foods have also been prepared. Lee Jin-won, CEO of TMON, said, "By strengthening the Time Commerce special price stores, we are striving to help customers who find it difficult to go out these days shop conveniently and enjoyably, alleviating their frustration," adding, "We will do our best so that anyone can connect to TMON every hour and purchase desired products at special prices."

WEMAKEPRICE also reorganized its lineup following the trend of expanding contactless consumption. A representative example is the recent opening of the 'Mart Same-Day Delivery Section' in partnership with GS Fresh, where customers can receive mart products delivered on the same day at their desired time. The available order items include about 12,000 daily necessities such as fresh foods like vegetables, fruits, and meat, as well as dairy products, bakery items, beverages, and household goods. For purchases over 30,000 KRW, customers can receive free delivery at their desired time from 10 a.m. to 10 p.m.

By entering the delivery address, customers can immediately check the available same-day delivery times. Delivery is made four times a day, and reservation orders are also possible. Same-day delivery is available nationwide, including Seoul and the Gyeonggi metropolitan area, with plans to gradually expand the service area. A WEMAKEPRICE official said, "We expect to further enhance customer satisfaction and shopping convenience by providing daily necessities same-day delivery service together with GS Fresh."

This content was produced with the assistance of AI translation services.