Korea GM and Kakao Hold 'Trailblazer Test Drive Event' Together
Apply Easily Through KakaoTalk Banner Ads
[Asia Economy Reporter Kim Ji-hee] Korea GM Chevrolet announced on the 13th that it will hold a 'Trailblazer Test Drive Event' in collaboration with Kakao.
The event runs until the 27th and can be easily applied for through banner ads in the KakaoTalk chat window. Participating customers can directly select the region and dealership where they want to test drive. Along with the test drive, there is also an opportunity to receive prizes. Customers who complete the test drive by the 24th of next month will be entered into a draw to win various gifts, including department store gift certificates worth approximately 300,000 KRW (2 winners), Kakao Friends gift cards (5 winners), and Starbucks coupons (370 winners).
Chevrolet has established a thorough quarantine system in all showrooms to prevent the spread and infection of COVID-19. All sales staff are required to wear masks at all times in the showrooms, and intensive disinfection is carried out on frequently touched areas such as door handles, steering wheels, gear knobs, and buttons of test drive and display vehicles to fully prevent infectious diseases.
The Chevrolet Trailblazer has gained popularity mainly among young consumers, with over 3,000 units sold last month. It features three designs tailored to different lifestyles, a total of 19 color combinations, and various premium options as attractive elements. Additionally, as the only Class 3 low-emission vehicle in its class, it enjoys various benefits such as up to 50% discounts in public parking lots. It is also available at a price discounted by up to 1.11 million KRW due to the government's excise tax reduction.
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Lee Yong-tae, Executive Director of Marketing at Korea GM, said, "With many restrictions on outdoor activities due to COVID-19, we made it easy to experience the Chevrolet Trailblazer directly without visiting dealerships." He added, "In the ongoing situation of social distancing, we plan to explore various contactless marketing campaigns to expand customers' experience of Chevrolet products while ensuring their safety."
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