GS25, Delivery Orders Surge 13 Times in One Month... Store Count Expanded to 2,000 Locations

[Asia Economy Reporter Cha Min-young] GS25 announced on the 13th that it will expand its delivery platform to a total of about 2,000 stores, fueled by the demand for delivery services.

According to GS25, a convenience store operated by GS Retail, the number of deliveries in the 5th week recently increased 12.7 times compared to the 2nd week after opening on the 2nd of last month. Sales during the same period grew 10.4 times.

The main delivery order times were from 8 to 10 p.m., accounting for 35%, followed by 6 to 8 p.m. at 27%. More than 60% of orders were concentrated in the time after work. The most sought-after items were promotional products such as 1+1 and 2+1 at 24%, followed by chicken at 16%, and fresh food at 13%.

Accordingly, an additional 650 delivery stores will be opened, expanding to a total of about 2,000 locations. In addition, delivery data analysis was conducted to identify implications, improve shortcomings, and strengthen employee training.

To commemorate the opening of additional stores, from the 20th of this month until stocks last, customers who order more than 30,000 won will receive 30,000 Troll 2 discounted viewing tickets and 50,000 Troll 1 VOD free viewing tickets. However, this may change depending on the situation of each store.

Choo Seong-pil, head of the GS25 marketing team, said, “Due to the recent impact of COVID-19, the social atmosphere prefers non-face-to-face shopping, and with the increasing trend of single-person households and 1conomy, customer perception of delivery services has changed, causing related sales to surge. GS25 will strive to improve customer shopping convenience and provide differentiated benefits through expanding partnerships with specialized partners and developing delivery-exclusive products.”

Meanwhile, GS25 is establishing itself as an online convenience store by applying giveaways and price discount events in addition to 1+1 and 2+1 promotions to delivery products on delivery apps. To improve services during the peak order time after work, GS25 has enhanced location-based and real-time inventory linkage accuracy through consultations with the delivery platform “Yogiyo” and delivery specialist “Boorung.” They also plan to increase the number of promotions for popular customer products, develop delivery-exclusive fresh food, and expand the number of orderable products compared to competitors.

This content was produced with the assistance of AI translation services.