Lotte Homeshopping Launches 'Health Plus'... 500 Million KRW Sales in First Broadcast

Tuesday 9:25 AM Broadcast

[Asia Economy Reporter Cha Min-young] Lotte Homeshopping announced on the 13th that it has launched a health food specialty program called 'Health Plus.'

During the 60-minute launch broadcast on the 7th, the program achieved 500 million KRW in orders for 'Ever Collagen Time,' famous for 'Kim Sa-rang Collagen.' Despite airing on a weekday morning slot with high viewership among middle-aged and older adults, the proportion of customers in their 30s and 40s was more than three times higher than before.

‘Health Plus,’ which airs every Tuesday at 9:25 AM, analyzes health food purchasing trends by age group over the past three years and delivers health information along with products. The program aims to select and introduce trustworthy products that align with health trends through the sale of over 100 health food items annually. In particular, the producer in charge shares behind-the-scenes stories of the live broadcast and additional health knowledge via the YouTube channel.

The explanation method has also changed. Moving away from the traditional method where the show host explains using panels displaying product information, the program now utilizes 3D stereoscopic images. During the first broadcast, customers responded positively to the fresh approach of explanations using 3D images.

Yoo Hye-seung, head of Lotte Homeshopping’s broadcast production division, said, “With the entry into an aging society and the spread of the ‘self-medication’ trend where people take care of their own health, interest in health foods is expanding across all age groups. We will introduce high-quality products not only through TV home shopping but also through various platforms such as YouTube, providing both entertainment and information simultaneously.”

Meanwhile, on the 14th, the program will sell ‘Krill Oil’ from Chong Kun Dang Health.

This content was produced with the assistance of AI translation services.