Daekyo Targets Chinese Market with ING Story Partnership

Lee Dong-cheol, Head of Overseas Business Strategy at Daekyo (left), and Kangnam-gu ING Story CEO are attending a business agreement ceremony to target the Chinese-speaking market and are posing for a commemorative photo.

[Asia Economy Reporter Kim Daeseop] Daekyo announced on the 13th that its Hong Kong local subsidiary, Daekyo Hong Kong, has signed a business agreement with ING Story to target the Greater China market.

The signing ceremony took place on the 9th at the ING Story headquarters located in Seocho-dong, Seoul. Through this agreement, Daekyo's Hong Kong "i-LEVEL Learning Center" plans to operate a pilot directly managed store for one year with ING Story to understand the local market, and then formally establish a joint venture to create synergy effects.

By combining Daekyo's education business with ING Story's study cafe operation capabilities, they aim to provide differentiated educational services to local customers in Hong Kong.

Daekyo's i-LEVEL Learning Center is a global version of the domestic "Noonnoppi Learning Center" and is a self-directed learning center. Students can visit the i-LEVEL Learning Center to receive one-on-one customized learning with teachers according to their individual abilities and levels. Daekyo has expanded its business through local subsidiaries and franchises in over 20 countries including the United States and Hong Kong...

ING Story operates the reading room and study cafe brand "Jakshim".

A Daekyo official said, "Through this partnership with ING Story to target the Greater China market, we are able to introduce new educational content to the Hong Kong market," adding, "We will provide convenient and excellent educational services to customers."

This content was produced with the assistance of AI translation services.