Convenience Stores Are in a Wine War... Even Seven Eleven Joins the Battle

Wine Reservation Order Service Opens on the 14th

[Asia Economy Reporter Minyoung Cha] Convenience store Seven Eleven announced on the 13th that it will launch a wine reservation order service starting from the 14th and begin the service at Seven Eleven stores nationwide.

The newly introduced wine reservation order service allows customers to reserve wine through the Seven Eleven mobile application (app) 'Seven App' and pick it up at the store. Customers can place a reservation order for their desired wine on the Seven App and select the preferred store for pickup, after which a message is sent. Then, customers can pay at the store and collect their product. The delivery time is approximately 3 days.

All wines sold are app-exclusive products, totaling 21 varieties ranging from low-priced to premium. To commemorate the service launch, wines are sold at prices discounted by more than 40% compared to before. Initially, ultra-affordable value-for-money wines under 10,000 KRW such as 'Majouan Line' and 'Carmen Merlot' are available, along with French AOC grade red wine 'Chateau Haut Maginet' and New Zealand Marlborough white wine 'Babich Forbidden Sauvignon'. High-end French first-class wines of the 'Grand Cru' grade, such as 'Chateau Margaux' and 'Chateau Haut-Brion', are also offered at promotional prices of 1,690,000 KRW and 1,790,000 KRW respectively.

With the opening of this wine reservation order service, Seven Eleven has assembled a total lineup of about 100 wine products combining online and offline channels. In addition to wine, four regional representative traditional liquors including Andong Soju and Geumsan Ginseng Liquor, as well as two types of Western liquors such as Pallini Limoncello, are also introduced.

The service was launched in response to the continuous growth of the convenience store liquor market driven by the solo drinking and home drinking trends. According to Seven Eleven, wine sales growth rates were 23.7% in 2018, 19.8% in 2019, and also increased by 14.7% from January to March this year, showing double-digit growth annually. Additionally, soju (16.0%) and Makgeolli (7.9%) also showed upward trends.

Jaewook Lim, MD (Merchandiser) of the Beverage and Liquor Team at Seven Eleven, said, “Through this service, we have expanded our lineup to include wines that could not previously be handled at convenience stores, thereby meeting diverse customer demands. As wine becomes more popular and consumer preferences diversify, we plan to continuously expand our product offerings.”

This content was produced with the assistance of AI translation services.