Hansung Motors Signs Brand Collaboration MOU with Global e-Sports Company

[Asia Economy Reporter Suyeon Woo] Hansung Motor, the official dealer of Mercedes-Benz Korea, announced on the 10th that it held a brand cooperation agreement ceremony with the global e-sports company Gen.G Esports (hereinafter Gen.G).

The business agreement ceremony between the two companies, held on the 9th on the 3rd floor of the Hansung Motor Mercedes-Benz Cheongdam showroom, was arranged to formalize and celebrate the agreement signed last month. The event was attended by Wolf Ausprung, CEO of Hansung Motor, Lee Ji-hoon, Gen.G team manager, as well as Gen.G LoL team players and related personnel.

At the signing ceremony held at Hansung Motors Mercedes-Benz Cheongdam showroom, Hansung Motors CEO Wolf Ausprung (left) and Gen.G esports Director Lee Ji-hoon (right) are posing for a commemorative photo holding the agreement.

Through this business agreement, Hansung Motor will support three vehicles, including The New CLS and The New GLE, which underwent wrapping work with artist Grapplex and writer Joo Jae-beom, as official transportation vehicles for the Gen.G LoL team.

The wrapped vehicles are scheduled to be unveiled to the public in May. Among the supported vehicles, The New GLE features a design that expresses an active yet powerful force, symbolically representing the powerful image of the Gen.G LoL player team.

In addition, branding of Hansung Motor will be exposed on the Gen.G LoL team players' game uniforms, along with collaborative events planned with Gen.G such as live game viewing events at the Hansung Motor showroom.

This content was produced with the assistance of AI translation services.