Porsche Korea Donates 200 Million KRW to Green Umbrella Child Fund to Support COVID-19 Recovery
Joint Establishment with 4 Official Dealers
[Asia Economy Reporter Kim Ji-hee] Porsche Korea announced on the 10th that it donated an emergency support fund of 200 million KRW to the social welfare corporation Green Umbrella Children’s Foundation to overcome the COVID-19 crisis.
This support fund was prepared together with four official dealers of the company: SSCL, Autostadt, Deutsche Auto, and YSAL. It was raised through a 1:1 matching grant method between Porsche and the dealers to prevent infections and support the livelihoods of vulnerable children and low-income families in local communities suffering from the prolonged spread of COVID-19 in Korea.
The donation will be used for the Porsche Do Dream Safe Kit and Porsche Do Dream Safe Fund. Relief kits consisting of groceries for basic meals, masks, hand sanitizers, and other hygiene products will be delivered to a total of 1,135 low-income children from grandparent-headed families, single-parent families, welfare centers, and local children’s centers nationwide. In addition, 90 million KRW will be provided over three months, 300,000 KRW per month, to 100 low-income households facing increased economic burdens due to social isolation.
Holger Gehrmann, CEO of Porsche Korea, said, “Porsche Korea and our official dealers are very honored to participate in this meaningful donation to support marginalized children and low-income families who are in urgent need of help during these difficult times,” adding, “We will continue to actively cooperate to fulfill our social responsibilities as a member of the local community.”
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Porsche Korea launched the Porsche Do Dream campaign in 2017 and has been conducting social contribution activities in line with the brand philosophy. In 2017, it supported two indoor gymnasiums and provided scholarships worth 200 million KRW to 10 children talented in arts and physical education. In 2018, it allocated 300 million KRW to maintain and expand the project, and last year, it increased the social contribution campaign budget to 649 million KRW for new programs. Through this, a total of 1.149 billion KRW has been donated to the Do Dream campaign. This year, Porsche Korea plans to introduce a new campaign called the “Porsche Dream Circle,” which will install solar panels in schools and create forest environments.
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