NHN Selected as Data Voucher Project Supplier for 2 Consecutive Years

Evaluation of Data Quality, Types, and Data Analysis Capabilities

[Asia Economy Reporter Jin-gyu Lee] NHN ACE announced on the 8th that it has been selected as a data supply company for two consecutive years in the 'Data Voucher Support Project' organized by the Korea Data Industry Promotion Agency.

The Data Voucher Support Project is a government initiative to revitalize the data industry by supporting data purchase and processing costs for small and medium-sized enterprises and small business owners. Demand companies that want to utilize data and supply companies that sell and process data participate in the project.

NHN ACE was recognized for its data analysis and utilization capabilities by being selected again this year as a data sales and processing company in the Data Voucher Support Project, following last year. The Korea Data Industry Promotion Agency selects supply companies by evaluating data quality and types, data analysis capabilities, and corporate soundness.

NHN ACE operates Korea's No.1 web log analysis service 'AceCounter' and data integration management solution 'Dighty,' accumulating high-quality data, data analysis technology, and know-how. In 2019, it was also selected as an excellent case supply company in the Data Voucher Support Project, receiving favorable reviews from demand companies.

In this project, NHN ACE sells customized data that has been safely de-identified regarding the behavior and characteristics of website visitors by industry. Demand companies can utilize this data for marketing or product planning by understanding the inflow routes, purchase information, and interests of consumers in the same industry. It is also possible to purchase reports analyzing market trends of specific industries.

NHN ACE also provides services that process data owned by companies according to their purposes. NHN ACE supports demand companies' data utilization in various ways, such as linking and analyzing de-identified internal and external visitor data and providing consulting. An NHN ACE official stated, "We hope that more companies and small business owners will experience the effects of data-driven management together with NHN ACE this year."

This content was produced with the assistance of AI translation services.