Samsung SDS Subsidiary EskoRe Strengthens AI and Big Data-Based Digital Marketing Consulting
High-tech, Luxury Cosmetics·Fashion, and Automotive Industries Targeted
[Asia Economy Reporter Jin-gyu Lee] S-Core, a subsidiary of Samsung SDS, announced on the 8th that it will strengthen its digital marketing consulting business targeting the high-tech, luxury cosmetics & fashion, and automotive industries.
S-Core, which has the largest number of professional consultants in the domestic digital marketing consulting industry with a team of 100 experts, is additionally securing related specialized personnel for this purpose.
S-Core uniquely provides an end-to-end process in the domestic industry, where global professional consultants and analysts use artificial intelligence (AI) and big data analysis to cover ▲customer business analysis ▲marketing strategy establishment ▲campaign operation ▲performance analysis of execution results. Through this, customers can predict sales volume before product unveiling or launch, and adjust marketing activities in real time according to sales trends after launch. They can also determine the product launch timing or gain ideas for product improvement directions through competitor comparative analysis.
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Han Sung-won, CEO of S-Core, said, "We will leverage S-Core’s unique strengths, combining business and marketing consulting capabilities, advanced data analysis, and platform technology, to support our customers’ successful digital transformation."
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