LG Display Revamps OLED Specialty Site 'OLED Space'
[Asia Economy Reporter Changhwan Lee] LG Display announced on the 8th that it has revamped OLED SPACE, a specialized OLED (Organic Light Emitting Diode) website, to actively promote the distinctiveness and excellence of OLED.
LG Display launched OLED SPACE, a global site supporting three languages?Korean, English, and Chinese?in December 2018.
OLED SPACE is a site for sharing knowledge and information related to OLED. Within one year of its opening, it surpassed 12 million cumulative visitors, establishing itself as a specialized OLED site.
To maximize interest not only from general consumers but also from corporate clients, provide differentiated content, and improve user convenience with a new interface, OLED SPACE has been newly redesigned.
The site effectively introduces various strengths of OLED through three sections: the DISCOVER section, which introduces OLED’s characteristics, excellence, and purchase touchpoint information; the APPLICATIONS section, which presents effective utilization methods of differentiated OLED products such as Transparent OLED and Cinematic Sound OLED; and the EXPERIENCE section, which offers the latest articles and expert content about OLED.
The distinctiveness and advantages of OLED are composed mainly of eye-catching visuals and various video materials to strengthen appeal to the digital generation.
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An LG Display official emphasized, "Through the revamped OLED SPACE, we will directly convey the innovative and future-oriented value of OLED as a display accompanying every moment of life to consumers and clearly demonstrate that OLED is the mainstream."
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