Shinsegae Food Collaborates with Western-Style Restaurant 'Guseul Hambak'... Launches Two Olban Ready Meals

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 8th that it will launch two types of Olban Guseul Hambak Steak ready meals through collaboration with the Western-style restaurant Guseul Hambak.

Shinsegae Food focused on the trend of 'untact (contactless) consumption,' which has spread in the food and beverage industry due to the impact of the novel coronavirus (COVID-19), with consumers increasingly wanting to enjoy famous restaurant menus conveniently at home. Accordingly, they partnered with the well-known Western-style restaurant franchise Guseul Hambak to develop and release two types of Hamburg steaks available for purchase through home shopping and online malls.

Guseul Hambak is a Western-style franchise that opened its first store in Hongdae in 2012. It has gained much love not only for its handmade Hamburg steaks grilled directly in-store and special sauce but also for its vintage interior and atmosphere.

The Olban Guseul Hambak Steaks, launched through the collaboration between Shinsegae Food and Guseul Hambak, come in two flavors: Original and Yellow Cheese. They are characterized by patties made solely from beef without mixing pork, offering a more tender and richly flavored experience.

The Original flavor allows you to enjoy the harmonious taste of Guseul Hambak’s special original demi-glace Hamburg sauce, soft-boiled egg, and parsley powder. The Yellow Cheese flavor features a sweet and tangy yellow sauce with tomato, rich American cheese, soft-boiled egg, and parsley powder, delivering a smooth and deep flavor.

The cooking method is simple: just remove the paper packaging and heat the container in the microwave for about 4 minutes. Notably, even after microwave cooking, the soft-boiled yolk bursts, allowing you to enjoy Western-style dishes as if freshly prepared at a restaurant.

The two types of Olban Guseul Hambak Steaks will make their debut on the 9th at 5:30 PM on CJ O Shopping, hosted by professional broadcaster Heo Soo-kyung. The price is set at 59,900 KRW for a set consisting of 16 packs in total?8 packs of Original flavor and 8 packs of Yellow Cheese flavor?offering a cost-effective purchase.

This content was produced with the assistance of AI translation services.