Lotte Outlet Gwanggyo Branch Offers Up to 70% Discount on 'Vens' Refurbished Products

[Asia Economy Reporter Cha Min-young] Lotte Outlet Gwanggyo Branch announced on the 6th that it will hold a pop-up store for the Italian furniture brand ‘Bens’ until June 30.

Bens is a brand popular among people in their 30s and 40s for its modern design and reasonable prices. Originally, it was only operated at direct stores in Bucheon and Bundang and online, but starting from January this year, it opened pop-up stores at Lotte Department Store Mia and Ilsan branches, and in April, it opened its first outlet pop-up store at the Gwanggyo branch.

This pop-up store mainly sells refurbished products such as items returned due to simple change of mind by customers and showroom display products. Customers can purchase products with no external defects at prices discounted by up to 70% compared to the regular price. The event space is arranged in six showroom formats, and various refurbished products are prepared to commemorate the opening.

For example, the ‘couch sofa’ is sold at about 60% off from the regular price of 2,508,000 KRW to 1,043,000 KRW. The ‘sofa table’ is sold at about 70% off from the regular price of 310,000 KRW to 83,400 KRW, and the ‘recliner chair’ is sold at about 60% off from the regular price of 1,398,000 KRW to 583,100 KRW.

Since October last year, Lotte Department Store has been expanding refurbished specialty stores such as ‘Price Holic’ at Lotte Outlet Gwanggyo and ‘Re:think’ at Lotte Outlet Gwangmyeong. This is because practical consumption, where mainly the MZ generation purchases used or refurbished products without hesitation as long as they provide the necessary performance and satisfaction, is spreading. The ongoing economic downturn was also taken into consideration. In fact, Price Holic and Re:think stores recorded monthly sales of over 100 million KRW on average.

Lotte Outlet plans to continue increasing refurbished stores for outlet shoppers who want reasonable shopping. Starting with the Bens pop-up store at the Gwanggyo branch, refurbished specialty stores will be introduced at the Premium Outlets Paju and Icheon branches within April.

Im Hyun-jung, a buyer at Lotte Department Store, said, “Interest in refurbished stores is increasing not only among customers but also in the distribution industry because they sell good brands at good prices,” adding, “In addition to this pop-up store, we will continue to prepare official refurbished stores and present strategies targeting practical customers.”

This content was produced with the assistance of AI translation services.