Ssangyong Motor, March Domestic Sales of 6,860 Units... 37.5% Decrease YoY

Sales Increase by 30% Compared to February Despite COVID-19 Disruptions in Operations

G4 Rexton (Photo by Ssangyong Motor)

[Asia Economy Reporter Kim Ji-hee] SsangYong Motor announced on the 1st that it sold a total of 9,345 units in March, including 6,860 units domestically and 2,485 units for export. Due to the contraction of the domestic and international real economy caused by the spread of the novel coronavirus infection (COVID-19), sales decreased by 31.2% compared to the same period last year.

However, compared to February, when production disruptions occurred due to supply issues with Chinese parts, sales increased by 30.9%.

In the domestic market, 6,860 units were sold, a sharp decline of 37.5% compared to the same period last year. Nevertheless, thanks to the government's individual consumption tax reduction measures and strengthened promotional activities, sales increased by 34.5% compared to the previous month.

By model, the Rexton Sports sold the most with 2,582 units, followed by Tivoli (1,914 units) and Korando (1,562 units).

Exports recorded 2,485 units, a slight decrease compared to the previous year, as local sales of the Korando in Europe began in earnest. SsangYong Motor has actively entered the European market with the Korando through the Brussels Motor Show and Vienna Auto Show earlier this year, and also held a launch event in Peru last February.

A SsangYong Motor official said, “Despite the worsening market conditions due to the spread of COVID-19, sales showed a recovery compared to the previous month through various promotional activities. Based on the launch of the advanced connected service newly released this month, we will further expand sales by enhancing the product competitiveness of our main models.”

This content was produced with the assistance of AI translation services.