Welcron Sesaliving Appoints Actor Jung Hae-in as New Exclusive Model

[Asia Economy Reporter Moon Hyewon] Welcron announced on the 1st that it has selected actor Jung Hae-in as the new exclusive model for its functional bedding brands ‘Sesa’ and ‘Sesa Living.’

Jung Hae-in is an actor who has been active in dramas, movies, and variety shows such as ‘Something in the Rain,’ ‘One Spring Night,’ ‘Prison Playbook,’ ‘Tune in for Love,’ and ‘Jung Hae-in’s Walk Report.’ Recently, he was cast as the lead actor in tvN’s Monday-Tuesday drama ‘Half of Half.’

Welcron’s strategy is to secure a young customer base by appointing Jung Hae-in, who is widely loved by the public for his solid acting skills and gentle charisma, as the brand model. The company plans to carry out various marketing activities including photo shoots, TV commercials, catalogs, and production of various promotional materials.

The 2020 F/W season photo shoots for Sesa and Sesa Living featuring Jung Hae-in will be available at Sesa Living dealerships nationwide and Sesa stores in department stores in the second half of this year.

Shin Jeong-jae, CEO of Welcron, said, “Jung Hae-in, who has secured a broad fan base through various works, was selected as the new exclusive model because his clean and gentle image matches the bedding image of Sesa and Sesa Living. We expect this to have a positive impact on establishing the brand as a youthful bedding brand and further positioning it as a leader in lifestyle trends.”

This content was produced with the assistance of AI translation services.