VTGMP ranks No.1 in monthly brand ranking of China's largest e-commerce platform

[Asia Economy Reporter Yoo Hyun-seok] VT GMP announced on the 31st that its cosmetics business brand ‘VT Cosmetic’ has officially benefited from ‘Untact consumption’ based on online marketing in China, ranking first among domestic and international cosmetics brands on China’s largest e-commerce platform Taobao Tmall last month.

The company felt the successful establishment and branding in the Chinese cosmetics market last year and focused on preparing for external growth, such as expanding the existing main product ‘Cica Line’ and launching new lineups. In particular, despite the reduced cosmetics consumption in both Korea and China due to the COVID-19 situation until recently, it analyzed that meaningful results were achieved as a result of boldly continuing online marketing and launching new products in China.

A VT GMP official said, “As the ‘Untact’ consumption culture, where traffic shifts from offline to online markets, spreads recently, the number of local Chinese consumers seeking VT Cosmetic’s ‘Cica Line’ and ‘Progross Line’ products is rapidly increasing,” adding, “Despite the harsh domestic and international market environment and risks, the thoroughly prepared new product Progross launch has been a hit along with the Untact consumption culture, raising expectations for a quantum jump in 2020 performance along with the existing Cica Line.”

Additionally, VT GMP announced that as part of its strategy targeting the ‘Untact consumption culture,’ it recently signed an annual contract with Shin Yuji, who is regarded as a ‘Super Wanghong’ in China.

Through Shin Yuji’s live broadcast on the 8th, about 300,000 sets of VT Cosmetic’s newly introduced ‘Progross (PROGROSS) Line’ mask packs were sold, and in October last year, 250,000 sets of VT brand products were sold within 10 minutes of the broadcast. As the influence of influencers’ live broadcasts is gradually strengthening due to the spread of the ‘Untact consumption culture,’ the company plans to consider both stability and profitability in the market.

Shin Yuji, known as China’s largest ‘Super Wanghong’ with 30 million followers, achieved a total of 2.85 million sales and total revenue of 250 million yuan (approximately 42.5 billion KRW) at the ‘6.18 event,’ one of the two major shopping festivals along with China’s largest shopping day ‘Guanggunjie (November 11).’ He is a top influencer who ranked first in overall Wanghong sales.

In the domestic K-beauty live show held with Shinsegae Duty Free last October, he achieved 15 million cumulative visitors and a peak of 1.4 million simultaneous viewers on the event day, being recognized as a key figure leading the expansion of domestic representative K-beauty brands into the Chinese market and the Korean Wave boom.

This content was produced with the assistance of AI translation services.