Pulmuone Orgaholfood Launches Eco-Friendly Ready Meals Including Organic Instant Rice and Japchae

[Asia Economy Reporter Lee Seon-ae] Pulmuone affiliate Olga Holfoods announced on the 31st the launch of three types of ‘Organic Instant Rice’ that replicate the taste of freshly cooked rice using organic rice, two types of ‘Convenient Soup Rice’ that add taste and nutrition to cooking convenience, and ‘Homemade Taste, One-Meal Japchae’.

Olga recently released these new products in line with the rapidly growing Home Meal Replacement (HMR) trend. While existing HMR products focused on ‘cost-effectiveness’ for a simple meal, Olga’s HMR products differentiate themselves by incorporating eco-friendly raw materials and nutritional balance design, delivering convenience along with taste and health.

The three types of ‘Organic Instant Rice’ are instant rice made from organic Sindongjin rice milled within 36 hours after harvest. They use only organic rice and mixed grains without any additives such as rice bran extract. Additionally, a patented processing method allows for immediate consumption without separate heating like microwaving, enhancing convenience. The ‘Organic Instant Rice’ lineup includes ‘Organic White Rice (540g)’ characterized by the chewy texture and mild taste of organic Sindongjin rice, ‘Organic Brown Rice (540g)’ made from 100% brown rice preserving its unique nutty flavor and aroma, and ‘Organic Mixed Grain Rice (540g)’ composed of a variety of grains including white rice, glutinous brown rice, black rice, and glutinous barley, offering a rich taste and aroma.

Two types of convenient soup rice with chewy texture and mild taste of organic Sindongjin rice served with abundant ingredients in rich broth were also launched: Geogeumdo Seaweed Soup Rice (360g) and Rich Beef Bone Soup Rice (360g). ‘Geogeumdo Seaweed Soup Rice’ uses organically certified seaweed from Geogeumdo, Goheung, Jeonnam, known as an optimal seaweed cultivation area due to abundant sunlight and fast currents, delivering a soft texture and rich broth flavor. ‘Rich Beef Bone Soup Rice’ features a nutrient-rich Korean beef bone concentrate sauce with plenty of antibiotic-free Korean beef front leg meat and glass noodles, capturing the taste and aroma of a specialty restaurant. Individually packaged for one serving, these products can be prepared in just 1 minute and 30 seconds in boiling water, allowing busy mornings to be complemented with a hearty soup rice meal conveniently.

‘Homemade Taste, One-Meal Japchae (235g)’ is a japchae dish richly accompanied by antibiotic-free and organic ingredients. Japchae, a representative Korean dish known for its complex preparation, is packaged in a steam pack so it can be enjoyed by simply heating in the microwave for 4 minutes without the hassle of unpacking. Korean sweet potato noodles marinated in organic brewed soy sauce are mixed with Korean sesame oil, and the dish is filled with Korean fresh mushrooms, vegetables, and antibiotic-free pork to enhance the chewing texture. Additionally, with only 225 kcal and over 45% solid ingredients, it offers a healthy meal experience with the rich taste of homemade cooking.

Lee Jin-gyu, PM of Olga Holfoods, said, “With the surge in demand for convenient meals, the domestic frozen rice market has grown to a scale of 100 billion KRW last year, centered on private brand (PB) products from convenience stores and marts,” adding, “Starting with these new products, Olga plans to lead the introduction of premium HMR products that consider health by using fresh and healthy raw materials unique to Olga and thorough safety inspections, differentiating from the existing HMR market focused on cost-effectiveness.”

This content was produced with the assistance of AI translation services.