Lotte Hi-Mart Launches Mobile Live Broadcast Program 'Heart Live'

[Asia Economy Reporter Seungjin Lee] Lotte Hi-Mart announced on the 30th that it will launch a mobile live broadcast program called ‘Heart Live’ through the Lotte Hi-Mart online shopping mall.

The live commerce ‘Heart Live’ is an abbreviation of Hi-Mart Live, a type of mobile live broadcast sales service where consumers communicate in real-time and trade products. Through ‘Heart Live,’ Lotte Hi-Mart plans to showcase various products such as exclusive items, limited quantity special price products, and home care services.

The live broadcast will be held every Monday and Wednesday from 6 PM for 30 minutes, and a replay service will be provided after the broadcast ends. On the 30th, as a pilot broadcast, innovative products from startups in the Makers Lab located at the Lotte Hi-Mart Megastore Jamsil branch will be introduced.

‘Heart Live’ will present not only home appliance sales but also various content such as purchase and usage tips and home care services. Products sold during the live broadcast can be purchased in limited quantities at special prices in real-time at the bottom of the video.

Additionally, Lotte Hi-Mart collaborated with the media commerce platform company ‘Grip’ for the launch of ‘Heart Live.’ All live broadcasts will be simultaneously streamed on ‘Grip Mall,’ Grip’s own broadcasting platform application, and the Lotte Hi-Mart online shopping mall.

To commemorate the launch of ‘Heart Live,’ Lotte Hi-Mart has prepared a customer participation event. On April 1st, a ‘First Live Broadcast Viewing Event’ will be held. During the live broadcast, surprise quizzes will be given, and five minutes before the end of the broadcast, a draw will be held to give away various prizes such as an X BOX. Among the first 20 people who answer the quiz correctly, 3 will be randomly selected.

Until the 8th, customers can also participate in the ‘Spread the Word and Verify Event.’ Customers wishing to participate can share the specially prepared opening celebration event page on their blog, cafe, or SNS, and then write a comment on the event page. Participants will be entered into a draw to win prizes such as a 100,000 KRW Lotte gift certificate.

Meanwhile, Lotte Hi-Mart plans to build a dedicated video commerce hall in the second half of this year, expanding beyond live commerce. Any customer visiting the Lotte Hi-Mart online shopping mall will be able to watch various content providing not only real-time sales content but also information related to home appliances and lifestyle in the dedicated video commerce hall.

Lee Ok, head of the Lotte Hi-Mart Platform Project Team, said, “After much consideration to present products and services to customers in various ways in line with the changing consumption environment, we launched ‘Heart Live.’ We will strive to provide a more convenient shopping experience by vividly delivering information about products and services through video and real-time communication.”

This content was produced with the assistance of AI translation services.