GS25 Introduces Refrigerated Delivery Locker 'BOX25'

[Asia Economy Reporter Seungjin Lee] GS25 announced on the 30th that it has launched 'BOX25,' a service that allows customers to pick up fresh food deliveries in refrigerated condition.

BOX25 is a service where customers can purchase refrigerated fresh food through online shopping malls and select a GS25 store as the pickup location, allowing them to collect their orders at their preferred time.

When refrigerated delivery items arrive at GS25, customers receive an arrival notification text message along with a QR code and a password. Customers can pick up their items by scanning the QR code at the scanner installed in BOX25 or by entering the six-digit password.

From the arrival of the delivery to the pickup, both GS25 staff and customers can use the service conveniently without any face-to-face contact or inquiries throughout the entire process.

The basic model of BOX25 installed in stores consists of four refrigerated compartments and nine room-temperature compartments, allowing customers to also use the pickup service for room-temperature products. Additionally, in partnership with salad delivery company Freshcode, customers who order products can prioritize using the service at 50 GS25 stores in the Gangnam and Songpa areas.

GS25 plans to expand the service to about 800 stores mainly in Seoul and the metropolitan area within the year, while gradually increasing service partnerships with multiple online shopping malls, including GS Retail’s online grocery mall GS Fresh.

By introducing BOX25 following half-price delivery and pickup services, GS25 expects to firmly establish its 14,000 stores as an offline platform that meets diverse lifestyles.

This content was produced with the assistance of AI translation services.