Six Locations Including Seojeong-dong in Pyeongtaek Designated as 'Beautiful Signboard Streets'

[Asia Economy (Suwon) = Reporter Lee Young-gyu] Gyeonggi Province has selected six areas this year for the 'Beautiful Signboard Street Creation Project': Seojeong-dong in Pyeongtaek City, Buknae-myeon in Yeoju City, Daegok-ri in Gapyeong County, Jeongok-eup in Yeoncheon County, Majang-myeon in Icheon City, and Gonjiam-eup in Gwangju City.

There are 381 businesses in these six locations, with 635 signboards targeted for maintenance.

The Beautiful Signboard Street Creation Project is a maintenance initiative aimed at improving urban landscapes and promoting a desirable advertising culture by removing disorderly signboards along roadsides and commercial areas and installing original signboards that reflect local characteristics.

Before maintenance, the province forms a promotion committee consisting of store owners, local residents, and experts, which selects signboard design companies and proceeds with design planning through the committee.

During this process, the province encourages redesigning existing flat signboards into three-dimensional signboards (letters made of aluminum, iron, stainless steel, etc., with artificial lighting embedded within the letters) and plans to replace the light sources with energy-saving (LED) types.

Kim Joon-tae, Director of the Urban Housing Office of the province, explained, "There has been a misconception among business owners that having more, bigger, brighter, and flashier signboards results in greater advertising effects, which has led to the proliferation of outdoor advertisements. The transformed pleasant urban landscape will not only create a cleaner street environment but also enhance advertising effectiveness."

Meanwhile, since 2004, the province has been conducting the Beautiful Signboard Street Creation Project annually through public contests, targeting 5 to 6 cities and counties each year. So far, the province has maintained signboards in a total of 104 districts.

This content was produced with the assistance of AI translation services.