The Democratic Party's Campaign Concept is 'Calmness'... "Responding to COVID-19 Takes Priority Over the General Election"

[Asia Economy Reporter Jeon Jin-young] The Democratic Party of Korea has unveiled the promotional and campaign concept for the upcoming April 15 general election. Focusing on overcoming the novel coronavirus infection (COVID-19), the campaign will be conducted calmly, primarily online.

[Image source=Yonhap News]

On the 29th, Yoon Ho-jung, head of the Democratic Party's election countermeasures headquarters, announced, "We will break away from traditional campaign methods and hold a quiet election prioritizing public safety."

Yoon stated, "This general election is an unprecedented election held amid the COVID-19 crisis. We will fulfill the ruling party's responsibility by successfully preventing further spread, protecting lives, and minimizing economic impact." Specific measures include ▲using language of empathy and responsibility ▲strengthening online campaigning ▲utilizing smart content ▲conducting a just and fair election campaign.

As social distancing is recommended, the Democratic Party will focus on online campaigning until the 5th of next month. Kwon Chil-seung, head of the Democratic Party's publicity headquarters, said, "Rather than campaigning, we will concentrate all efforts on quarantine and response," adding, "Since face-to-face campaigning is reduced, we will strengthen online promotion through Facebook, Twitter, and other platforms." From the 6th of next month, offline campaigning will be flexibly combined depending on the situation.

Under the slogan "Protecting the People," the Democratic Party incorporated the will to overcome COVID-19 into its campaign songs. Instead of frequently used trot, children's songs, or idol hit songs, they selected ▲Hana Doeeo (Now N New) ▲Geokjeongmarayo Geudae (Jeon In-kwon) ▲Smile Boy (Lee Seung-gi) ▲Dalligi (Yoon Sang). At the press conference, the Democratic Party released a video of Jo Seung-rae, candidate for Daejeon Yuseong-gu Gap, playing guitar and singing "Geokjeongmarayo Geudae."

Meanwhile, regarding the publicity of the proportional representation coalition party, the Together Citizens' Party, a joint launch ceremony will be held, and joint meetings such as the election countermeasures committee will be conducted on a regional tour basis. Yoon explained, "Party officials and members of the Democratic Party and the Citizens' Party, who are not candidates, can conduct joint campaigning, and party-hosted election campaigns are also possible."

This content was produced with the assistance of AI translation services.