Decorate Your Desk and Share on Instagram... "Dekuterior" Trend on the Rise

Photo by Tenbyten

[Asia Economy, reporter Moon Hyewon] Interest in desk decoration is on the rise. As the spread of COVID-19 has led to an increase in remote work among office workers, a new term, "Dekuterior" (a portmanteau of "desk decoration" and "interior"), has emerged to describe the activity of personalizing one's desk to reflect individual tastes, regardless of whether it is at home or in the office.

Reflecting this growing trend, Tenbyten has been hosting a "Dekuterior" special event since last month. A representative from Tenbyten explained, "Desk decoration is closely related to the culture of sharing one's daily life through social media." The representative added, "Currently, there are about 24,000 posts with the hashtag 'desk decoration' on Instagram, and it is often mentioned alongside other popular hashtags such as 'Gongstagram' (posting study scenes), 'Jipstagram' (showing one's home), and 'Dakku' (decorating diaries with stickers), all of which are used to share daily life."

▲The most important feature of Dekuterior is color coordination = According to Tenbyten, color selection is a key factor in desk decoration, as it greatly affects the overall mood. The most popular colors are white and pink. Many people opt for a unified white color scheme for a modern look or choose pink to create a lovely atmosphere.

The "K380 Multi-Device Bluetooth Keyboard" by Logitech Korea is cited as the most popular product. Its minimal design and stylish colors have received a great response, leading to it selling out. Additionally, an event offering a pink keyboard pouch as a gift attracted about 5,300 participants, and the promotional items sold out within two hours.

▲Stickers that add a personal touch are essential = "Remover stickers," which can be attached anywhere and removed without leaving a trace, are considered a must-have for Dekuterior enthusiasts. These stickers can be freely attached and removed not only from stationery items like diaries and notebooks but also from electronic devices such as laptops, phones, and tablet PCs that are commonly placed on desks, allowing users to decorate as they wish.

Stickers featuring cute and charming characters and illustrations are especially popular. Exclusive products at Tenbyten include Peanuts' "Remover Sticker - Snoopy," featuring vintage Snoopy characters from the 1960s and 1970s; Dailylike's "My Buddy Sticker," known for its adorable animal designs; and Rihun's "Rihun Removable Sticker," characterized by its hand-drawn illustration style. All of these are gaining popularity for their cute designs.

▲"Keep it small and cordless"... Wireless and compact appliances are in demand = Wireless appliances are now the mainstream for devices used on desks. Unlike traditional wired products, which are difficult to organize due to cords, wireless devices help keep the desk space simple and uncluttered. A variety of wireless products are being released, including wireless keyboards, wireless mice, wireless chargers, wireless desk lamps, wireless humidifiers, and wireless power strips.

The "Biscuit & Butter" product from Kernelog, which combines a wireless switch and a designer power strip, is gaining popularity for its ability to organize the cords of wired products as well as its wireless power strip function, which allows remote switch control.

Compact-sized appliances that can be placed on desks are also receiving a positive response from Dekuterior enthusiasts. Products that feature character designs or serve as design highlights are especially popular. For example, the Disney "Frozen Olaf Mini Humidifier," an exclusive product at Tenbyten, became a hot topic upon release and was ranked as the top-selling humidifier at Tenbyten during the season.

▲Adding a personal touch by making it yourself... Accessories that reflect preferences such as "healing" = Among interior accessories, cute doll products that provide a sense of healing just by looking at them are popular. "Alpaca Friends" by Kumbali Alpaca, exclusively launched through Tenbyten's Dekuterior event, features adorable and cozy alpaca dolls. The product received feedback such as "just seeing it on my desk refreshes my mind," and it became the number one bestseller in Tenbyten's doll product category just one day after its release.

As more people look for hobbies they can enjoy at home, DIY kit products that can be used as interior accessories after being made by hand are also gaining popularity. Hobbyful's "Macrame Lagras Wall Hanging Kit" and "Night Sparkle Dreamcatcher Class" are DIY kits that provide materials and instructional videos for making wall hangings and dreamcatchers, respectively.

This content was produced with the assistance of AI translation services.