[Asia Economy Reporter Song Hwajeong] Samsung Securities announced on the 26th that the number of new customers who opened non-face-to-face accounts in the past month, from the 24th of last month to the 25th of this month, has increased by more than 100,000.


These new non-face-to-face customers showed a relatively even distribution across all age groups, including those in their 20s and 30s as well as those in their 40s and 50s. Although it is generally known that the actual trading rate for non-face-to-face accounts is not high, in the case of Samsung Securities, about half of the non-face-to-face accounts opened in the past month have led to actual trading after opening.


Face-to-face account openings at branches also increased. This year alone, the number has increased by 11,000, already approaching half of the total number of accounts opened through branches last year.


Looking at the stock trading activities of new customers in March, Samsung Electronics accounted for a high proportion of transactions. 61% of new non-face-to-face customers who joined in March had experience trading Samsung Electronics at least once. During the same period, the proportion for new customers who joined through branches reached 68%.



A Samsung Securities official said, "Due to the increased interest of investors, we are focusing on customer response at the field."


This content was produced with the assistance of AI translation services.

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