Samsung Life Insurance Table Tennis YouTube Channel 'Takchyeo'... 4.91 Million Cumulative Views in 1 Year

[Asia Economy Reporter Oh Hyung-gil] Samsung Life Insurance announced on the 26th that the table tennis specialty YouTube channel 'Takchyeo' has surpassed 4.91 million cumulative views and over 20,000 subscribers within one year of its launch.

Samsung Life Insurance began operating the table tennis channel last March by uploading a video titled "Yongin's Top Instructor! Table Tennis Legend Yu Nam-gyu Personally Teaching?" featuring Yu Nam-gyu, the coach of the Samsung Life Insurance table tennis team.

Recently, as outdoor activities have become difficult, the 'Takchyeo' videos have gained popularity among club players through word of mouth, resulting in an increase in average views from 440,000 in the second half of last year to 460,000 in January and February of this year.

This channel operates in a total season format, introducing skills of Samsung Life Insurance's legendary players that were hard to find elsewhere.

It consists of segments such as 'Table Tennis Lessons' by Yu Nam-gyu, the 1988 Seoul Olympic gold medalist coach; 'Taksabuilche,' where players like Kim Ki-taek and Hyun Jung-hwa share their secrets; 'Jeontaksi,' lessons for beginners; and 'Murim Table Tennis King,' which visits club players directly.

Samsung Life Insurance plans to upload various content this year as well, including 'The Joy of Table Tennis,' which delivers practical tips through matches within the Samsung Life Insurance team, and 'Murim Table Tennis King Series 2,' eagerly awaited by club players.

Meanwhile, to expand the base of table tennis and contribute to the activation of recreational sports, Samsung Life Insurance is preparing the 'National Table Tennis Club Festival' again this year following last year.

A Samsung Life Insurance official stated, "We will do our best to contribute to the improvement of public health through the activation of various recreational sports, including table tennis."

This content was produced with the assistance of AI translation services.