LG Household & Health Care Launches 'O Hui Ultimate Cover Longwear Concealer'

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched Ohui’s ‘Ultimate Cover Longwear Concealer SPF 35 PA ++,’ which helps achieve flawless skin expression with strong coverage and adhesion.

This new product is a quick-fixing concealer that can cover localized areas such as blemishes and spots, as well as wider areas like freckles, redness, and dark circles. It features a dual fixing system that quickly sets on the skin without clumping, maintaining strong coverage for a long time.

Additionally, it applies a mild skin conditioning system that minimizes skin irritation, allowing users to experience fresh and comfortable skin all day long without cracking or stickiness after using the concealer.

Along with the launch of this new product, Ohui has renewed the Ultimate Cover Cushion from the same Ultimate Cover line with an upgraded luxurious design.

The renewed products include two types: Ultimate Cover Cushion Moisture and Ultimate Cover Cushion Matte Finish. The container’s top edge features a gold-colored border to add depth, and a three-dimensional logo design enhances the premium feel. The built-in puff has been upgraded to a denser fabric compared to the previous puff, enabling strong coverage with high adhesion.

This content was produced with the assistance of AI translation services.