Hyundai Motor's 'All New Avante' Surpasses 10,000 Pre-orders on First Day

Achieved Twice Last Year's Monthly Average Sales Volume in Just One Day of Pre-Orders

All New Avante (Photo by Hyundai Motor Company)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company's 'All New Avante' surpassed 10,000 pre-orders in just one day. This is the highest record among all Avante models, including the first-generation Elantra.

Hyundai Motor announced on the 26th that the number of contracts on the first day of pre-orders for the 7th generation new Avante, which began on the 25th, reached 10,058 units. This figure is nearly double the average monthly sales of the previous Avante last year (5,175 units).

This achievement is significant as it was accomplished amid a more than 30% decline in demand for domestic compact sedans over the past five years due to the popularity of sport utility vehicles (SUVs). Especially, the recent domestic automobile market has seen consumer sentiment greatly weakened due to the COVID-19 pandemic.

A Hyundai Motor official said, “The innovative design breaking taboos and the new product value, combined with a reasonable trim configuration, met customer expectations and received a positive response.”

The new Avante attracted customer approval with its exterior design featuring three-dimensional sculptural beauty based on the ‘Parametric Dynamics’ theme and an interior design centered on the driver. It also received favorable reviews for its standard application of advanced safety features such as Forward Collision-Avoidance Assist (FCA), Lane Keeping Assist (LKA), and Driver Attention Warning (DAW).

Hyundai Motor diversified the options of the new Avante to enhance consumer choice. In the ‘All New Avante’ Modern trim, customers can select all 10 popular packages, including preferred features such as Hyundai SmartSense I, Infotainment Navigation II, and Integrated Display.

This content was produced with the assistance of AI translation services.