Emart Partners with Philips to Launch Free LED Lighting Fixture Installation Service

[Asia Economy Reporter Cha Min-young] Emart is launching a one-stop shopping service that goes beyond simple product sales to include installation services.

On the 26th, Emart announced that it will provide free 'on-site visit and installation services' year-round for customers who purchase Philips light-emitting diode (LED) fixtures worth 150,000 KRW or more, marking the first time a large supermarket has offered such a service. To commemorate this, from today until July 15th, Philips LED fixtures in 7 models will be sold at a 20% discount for three weeks.

LED fixtures have superior energy efficiency and longer lifespans compared to conventional lighting fixtures such as fluorescent lamps, leading to steadily increasing replacement demand. An analysis of Emart's installed lighting fixture sales shows that the share of LED fixtures rose from 77% in 2017 to 87% in 2018, and further to 95% last year.

Previously, for a typical 30-pyeong apartment in the metropolitan area, installing lighting in 2 living rooms, 1 master bedroom, 2 small rooms, 1 kitchen light, 1 balcony, 1 entrance, and 2 bathrooms cost 406,400 KRW for the fixtures plus 105,000 KRW for installation, totaling 511,400 KRW. However, with the free installation service and price discounts available until July 15th, replacement installation can be done at approximately 36% less, costing 325,600 KRW.

To use the free installation service, customers must make a reservation through PL Electronics, the official Philips service center, and show the purchase receipt or the installation tag attached to the receipt when the installation technician visits. Emart will provide free after-sales installation service for two years after purchase.

Meanwhile, Emart is actively introducing new MDs that provide delivery and installation services beyond simple product sales to develop customer-oriented products beyond lighting fixtures. For example, Electromart Eunpyeong Branch and Electromart Starfield Hanam Branch have launched the 'Kyungdong Navien Brand Shop,' the first large supermarket to offer one-stop home boiler display sales and installation services. They have set up experience zones and provide product consultation and free installation services.

An Emart official said, "Starting with this free LED fixture installation service, we will continue to develop products that add value by combining intangible services to enable more convenient and complete shopping from the customer's perspective, beyond selling tangible products at reasonable prices."

This content was produced with the assistance of AI translation services.