Golfzon Golf Tour "Attracting Popularity with Screen Alimi"
Promotion planned for 20 tournaments this year including The CJ Cup, "Boosting pre-awareness and attracting gallery visitors" praised
Golfzon's Golf Tour provides an opportunity for amateur golfers to experience the vivid atmosphere of a professional tour.
View original image[Asia Economy Reporter No Woo-rae] Golfzon's Golf Tour is experiencing explosive growth.
Riding on its popularity, a total of 20 tournaments are scheduled to be announced this year. The promotion of tours through screen golf began with the 2016 Korea Ladies Professional Golf Association (KLPGA) Tour Mirae Asset Daewoo Classic. Last year, there were a total of four domestic and international amateur tournaments held via screen golf. These include Korea's first PGA Tour event, The CJ Cup, the Korean Professional Golfers' Association (KPGA) Korean Tour Daegu Gyeongbuk Open, the KLPGA Tour Jeju Samdasoo Masters, and the BC Card-Hankyung Ladies Cup.
Golfzon has promoted as many as 16 domestic and international tours, providing passionate venues where general golfers can experience the vivid tour scenes. The CJ Cup has been held on screen for two consecutive years since 2018, receiving favorable reviews. The Club Nine Bridges course in Seogwipo, Jeju Island, the tournament venue, was perfectly recreated, and preparations were made to allow comparisons between players and users, offering a unique enjoyment as if playing a round together.
It is evaluated that "by enabling the experience of actual tour courses under the same conditions as professional players, it raised the pre-awareness of the tournament and had a practical effect of attracting galleries." Simulators were installed at the tour venues to communicate with galleries and conduct various events. The actual Korean Tour Genesis Championship has been promoted for three years. Through simulator installation, entertainment elements within the tournament venue and the interest of galleries were drawn out.
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Using the infrastructure of local Golfzon stores, tickets for tour matches were sold and distributed. The direct increase in galleries made the tour tournaments even more abundant. The boom-up effect of tournaments through various channels owned by Golfzon, such as simulator advertisements, Screen Golfzon channels, and pre- and post-promotions, was also significant. Since 2012, Golfzon has been hosting the world's first simulation golf tour, GTOUR, and GATOUR for amateur golfers.
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