Everland Partners with Kakao for "Convenient Service from Parking to Ticket Issuance"

Everland's Unusual Experiences Combined with Kakao's Future Technology
Business Collaboration Between No.1 Theme Park and Mobile Platform in Korea
Fast and Convenient from Parking to Ticket Issuance and Food & Beverage Ordering and Payment

At the headquarters of Samsung C&T Resort Division in Yongin-si, Gyeonggi-do, Jung Geum-yong, CEO of Samsung C&T Resort Division (right), and Baek Sang-yeop, CEO of Kakao Enterprise (left), are signing a business agreement to strengthen digital innovation and business competitiveness.

[Asia Economy Reporter Changhwan Lee] Everland, operated by Samsung C&T Resort Division, announced on the 26th that it has partnered with Kakao to strengthen customer services based on IT technology.

Samsung C&T Resort Division recently signed a memorandum of understanding (MOU) with Kakao Enterprise, Kakao's corporate artificial intelligence (AI) specialist company, to enhance digital business cooperation.

Everland plans to utilize Kakao Enterprise's innovative technology and IT expertise to create a more convenient environment and services for customers visiting Everland.

First, by the second half of this year, an IT system will be established to enable group customers at Everland to handle ticket issuance and food and beverage order payments within KakaoTalk.

Currently, when group customers such as students or companies visit, the group leader must collect group tickets and meal coupons all at once and distribute them individually. Once this system is established, pre-reserved mobile tickets and coupons can be conveniently delivered via KakaoTalk.

A smart order system utilizing KakaoTalk chatbot functions will also be introduced, allowing contactless ordering, payment, and notification services for food and beverages to be applied in some restaurants.

In addition, Everland plans to continuously expand digital collaboration projects with Kakao Enterprise in areas such as AI and big data to further improve the quality of customer service.

Jung Geum-yong, CEO of Samsung C&T Resort Division, said, "Combining Kakao's future technology and IT platform with the extraordinary experiences at Everland will deliver new value never experienced before," adding, "We will accelerate the transformation into a smart IT park."

Furthermore, Samsung C&T Resort Division will cooperate with Kakao Mobility to introduce a cloud-based IT parking system at Everland in April to improve parking convenience for customers.

Everland has several parking lots with a total capacity of about 10,000 vehicles, but due to the concentration of parking lots around the main gate and continuous customer feedback (VOC) regarding the parking guidance system, various solutions have been sought.

In particular, since March last year, a traffic flow improvement project around Everland has been underway in collaboration with the Seoul National University Traffic Engineering Laboratory, deriving about ten tasks and seeking to apply improvements in the field through cooperation with Kakao Mobility, which possesses IT technology and know-how.

The newly introduced IT parking system collects real-time parking status data when searching for Everland on mobile apps such as Kakao T and Kakao Navi, guiding users not only on the availability of parking lots around the main gate but also directing them to the fastest available parking spot.

Most parking lots will continue to operate free of charge after the new system is introduced. However, the main gate parking lot will be subject to paid parking after a trial period, considering factors such as congestion relief, customer safety, and system stabilization.

Revenue from parking system improvements will be continuously used to enhance transportation convenience for customers and support the local community.

Meanwhile, visiting Everland by public transportation will become more convenient. Currently, 11 bus routes including numbers 5002 and 5700 will relocate their stops near Everland's main gate as early as April.

Previously, visitors taking route buses to Everland had to get off at bus stops about 3 km away from the main gate and transfer to a free shuttle bus, but going forward, they will be able to get off near the main gate and walk directly.

Everland plans to further strengthen transportation infrastructure to enable customers to use Everland more quickly and conveniently.

This content was produced with the assistance of AI translation services.